← Back to the CV
CASUS
Go-to-market, CRM and sales processes
From product launch to winning customers: pilot programme, outreach, lead nurturing and a CRM that knows who uses the product and how.
- When
- since 2025
- Role
- CASUS
- Key figure
- CH · DE · AT
Outcome
- A repeatable path from first contact to subscription – without a dedicated sales team
- The Innovation Program runs in Switzerland, Germany and Austria
Situation
A small team without a sales or RevOps department, a new AI product and three markets: Switzerland, Germany and Austria.
What I did
- Set up and ran the Innovation Program for law firms and legal teams: materials, kick-offs, onboarding, usage reports and evaluation
- Designed and built sales automations: inbound leads, demo bookings, low-ticket flows and email lead nurturing
- Built out the CRM (Attio): product usage at account level, lifecycle stages, automations and alerts instead of scattered notes
- Outreach campaigns, newsletters and product updates, material for trade fairs and events