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CASUS
Website, SEO and GEO
The website is mine: relaunch in Framer, content, SEO and visibility in AI search, plus a blog with its own content pipeline.
- When
- ongoing · relaunch 2026
- Role
- CASUS
- Key figure
- 100+ pages
Outcome
- Lighthouse 99 for performance, 100 for everything else
- Visible in AI search: in one week, 38% of new trial users came via ChatGPT, Copilot or Claude – and they activate almost twice as often
- Google impressions several times higher than at the start of the year
What I did
- Redesign in two weeks: 100+ pages, animations and a clickable Word add-in demo right in the hero – built with coding agents, Figma via MCP and the Framer agent
- Regions for Switzerland, Germany and Austria, clean hreflang and structured data
- Built a blog engine – then deliberately slowed it after a quality audit: fewer posts, with a quality gate
- Listings on review platforms, comparison pages, content for LinkedIn