Go-to-market · CRM · Product · AI

MATHIAS RINGLER

Founders Associate

I’ve got a mind that likes to solve problems, I’m just trying to give it good problems to solve.

Rotes Kreuz MCI Innsbruck

ImmoAtlas

Curriculum Vitae

From today back to school. The projects behind each role open right here.

Sep 2025 – today1 yr 2 mos
Founders Associate · CASUS
CASUS builds an AI product for lawyers, with a Word add-in, legal research and document review. I work directly with the founders and take on whatever is missing most: go-to-market, sales processes, CRM, the website and, increasingly, the product itself.
- Go-to-market from launch to the first subscriptions: an Innovation Program for law firms in Switzerland, Germany and Austria, outreach, demos and onboarding
- Sales automations for inbound leads, demo bookings, trials and low-ticket flows – a repeatable path to subscription without a dedicated sales team
- Connected the CRM to product data, so sales and support can see who uses the product and how
- Website relaunch in Framer in two weeks: 100+ pages, Lighthouse 99, visible in Google and AI search
- Around 150 of my own pull requests in six months: checkout, pricing, onboarding and legal research across six jurisdictions, roughly twice as fast as before
Projects 5
Zurich
Aug 2022 – Sep 20253 yrs 2 mos
Stadtmarketing und Saalmanagement Schwaz · 2 roles
1. Project Manager Operations & Events
  Aug 2023 – Sep 2025 · 2 yrs 2 mos
  Responsible for operations and stakeholder management for city events, conferences and cultural festivals – from budget, permits and suppliers through to teardown.
  - 50+ events a year, including the city festival with up to 10,000 guests and a budget of around CHF 100,000, three years running
  - Travel and logistics for 850 guests from Tyrol to the Tyrolean Ball at Vienna City Hall
  - Digitalised rental and storage of the town’s event infrastructure: chose the software, introduced barcodes, trained the team
  - Digital info displays instead of posters, and infrastructure for Tyrol’s largest open-air career fair with 70 companies
  - Led teams and suppliers, introduced structured project planning
  Projects 6
2. Project Assistant
  Aug 2022 – Aug 2023 · 1 yr 1 mo
  Started out planning and running city events and campaigns – and quickly took on projects of my own.
  - Built Festlbecher.tirol: a regional reusable cup system for municipalities and clubs, project volume around CHF 150,000
  - Renewed the Wi-Fi at the SZentrum venue: 25+ access points for 200+ simultaneous attendees
  - Prepared and implemented the Green Event certification for the SZentrum
  - Suppliers, logistics and budget tracking, social media and post-event reporting
  Projects 2
Schwaz, Tyrol
2015 – 2024
Event staff · Filmfest St. Anton
Seven seasons at the mountain film festival in the Arlberg region, 2015–2019 and 2023–2024. Set-up, check-in, guest care and backstage for filmmakers and sponsors, up to 800 guests per evening.
St. Anton am Arlberg
Oct 2020 – Jun 20219 mos
Paramedic · Austrian Red Cross
Civil service including paramedic training, then worked in emergency response and patient transport. This is where I learned to stay calm when things get hectic.
Schwaz, Tyrol
Jan 2017 – Jun 20192 yrs 6 mos
Logistics assistant · DAKA Entsorgung
Alongside school, part-time and in summer internships: warehouse logistics, material handling and customer advice on site.
Schwaz, Tyrol

His tagline says he’s “execution-driven”. That’s a massive understatement. He builds things in an afternoon that I used to request quotes for – and he doesn’t stop until a problem is solved. But Mathias doesn’t just solve problems, he finds them too.

Fabian StaubCo-founder & CEO, CASUS

Can do. With receipts.

Five areas I take ownership of today.

3 markets
Switzerland, Germany, Austria
Go-to-market & sales
From launch to first deal: pilot programmes, outreach, demo flows, content and campaigns. Close enough to customers to know what they actually need.
Lead → sub
automated, without a sales team
CRM & processes
Building processes that work without me: a CRM fed with product data, automations for leads, trials and demos, clean internal workflows.
≈ 150
pull requests in six months
Product & AI
Turning customer feedback straight into code: checkout, pricing, onboarding, legal research. With several coding agents in parallel, although I never studied computer science.
100+
pages in two weeks, Lighthouse 99
Website, SEO & GEO
Websites that get found – by Google and by AI search. Structure, content, regions, structured data, performance.
50+
events a year, up to 10,000 guests
Operations & events
Making large undertakings with many stakeholders plannable: budgets, suppliers, authorities, logistics – and on the day, it works.

After hours

Preferably outdoors and rarely alone: ski touring, road cycling, hiking and yoga with friends, plus cooking nights and Zurich summers by the river. And usually a side project that is one size too big.

1,312 km by bike from Tyrol to England, 2019
Six months on the road in a self-built camper
In Zurich since 2025, grew up in Tyrol

Hiking with friends
Sushi night, me on rice duty
Road bike puncture, fixed as a team
At a ball with my brother
Ski touring before sunrise
Yoga in the park with friends
Happy human, happy dog
Tyrol → England, 1,312 km
Zurich summer at the river baths
Hiking in the Swiss mountains
By camper in Meteora
The basil on our balcony. Thriving.

What I read and listen to

Drag through my shelf. Each book shows what stuck, and often a line I wrote down.

Mindset

Die Gesetze der Gewinner

Bodo Schäfer

Short chapters, simple rules. Showed me early on that success can be learned like anything else.

„You can live now the way you’ll wish you had lived at the end of your life.“
Marc Aurel

Podcasts

Modern Wisdom
Chris Williamson
Long conversations about psychology, performance and how to build a good life.
Die Without Regret
Jude Fredman
On overachievers, ambition and the question of when enough is enough.
The Mindset Mentor
Rob Dial
Short episodes on habits, discipline and thought patterns.

--:-- in Zurich

Let’s talk.

For projects, roles or an exchange on product, growth and AI. I usually reply quickly.

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Quick answers

What does a Founders Associate do?

At CASUS I work directly with the founders on whatever matters most right now: go-to-market and sales, CRM and automations, the website including SEO and GEO, legal research and code in the product. There is no fixed job description – that is the point of the role.

What is CASUS?

A Zurich startup building an AI product for lawyers. It is aimed at law firms in Switzerland, Germany and Austria.

What did I do before?

Three years at Stadtmarketing Schwaz in Tyrol: city festivals with around 10,000 guests, an event venue with over 50 events a year and the digitalisation behind it. Before that, paramedic with the Red Cross. Alongside work I am studying business administration at MCI in Innsbruck.

Where do I work, and in which languages?

In Zurich; I grew up in Tyrol. I work in German and English.

What is the best way to reach me?

On LinkedIn or by email. The address is in the contact section above, behind a small slider that keeps spam bots out.