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BMW E30
BMW E30 and @e30.austria
Bought for €2,500, restored for about €4,000 and a few hundred hours, sold for just under €10,000. Plus an Instagram page that grew organically to around 65,000 followers.
- When
- from 16 · on the side
- Role
- BMW E30
- Key figure
- 3.5M accounts in 7 days
Outcome
- Grew organically to around 65,000 followers
- In the best week, 3.55 million accounts reached and 4.5 million impressions
- Sold the car for just under €10,000 – after paying €2,500 for it and about €4,000 for parts and workshop. I’d rather not count the hours.
- Sold the Instagram page for €500. In hindsight a great deal – for the buyer.
Situation
At 16 I wanted a car I could work on myself. It became an old BMW E30 that needed a fair bit of work.
What I did
- Renewed bodywork, paint and interior piece by piece: a few hundred hours of work, about €4,000 for parts and workshop
- Built the Instagram page @e30.austria from zero: curated photos from the community, posted regularly, ran polls and Q&As
- Tested what grows and what doesn’t – without spending a cent on ads